Timely luxury a la ROLEX

THE PLEASURES OF TELLING TIME

THE OYSTER PERPETUAL

GMT- MASTER II

 

When you’re already one of the world’s most exquisite timepiece brands, what do you do for an encore year after year?

If you’re ROLEX, you make the watch connoisseur’s buying experience even better by introducing the newest and most technologically advanced versions of the world’s most coveted timepieces.

Founded in 1905 by Hans Wilsdorf, Rolex is part of a very small coterie of uber-prestigious global brands. With its close ties to some of the world’s most prestigious sports events, ROLEX separates the men from the boys. As the official timekeeper for the Wimbledon and Australian Open tennis grand slams, you just know that it’s the world’s foremost purveyor of precious timepieces. In fact, Rolex is also the official timekeeper for golf’s U.S. and British opens.

And who doesn’t love speed, so it comes as no surprise this brilliant star in the world of exceptional timepieces is also the title sponsor of the annual ROLEX 24, North America’s most prestigious sports car race at the Daytona Speedway in Florida.

Actor Patrick Dempsey of Grey’s Anatomy fame and AC/DC lead singer Brian Johnson have turned laps on this famed 3.56-mile speedway in pursuit of the coveted Rolex steel Daytona model, (winning drivers of all classes receive a steel Daytona).

 

Each year Rolex travels to Basel, Switzerland for the annual Baselworld Show, an international fair for watch and jewelry brands attended by close to 100,000 guests. This is where all of the brands unveil their newest, shiniest, most beautiful and expensive models for watches and fine jewelry.

The buzzwords for Rolex are: Surprise, shock and awe. The additions to the range are simply sublime, the Oyster Perpetual GMT-Master II along with the new Cellini Collection make for some luxurious perfection that can be yours for a price.

CELLINI TIME 

And my personal fave, the Oyster Perpetual DATEJUST PEARLMASTER 34, seen below,

Diamonds make everything better, but some diamonds are more precious than others.
Not because they’re bigger, but because of their exceptional ability to catch the slightest ray of light, to amplify it through their intricate facets and radiate with a unique brilliance. The beauty of exceptional diamonds is that they glitter as if they were made of pure light. Next to them, other diamonds seem dull and lacklustre.

These finest of gems are very rare, accounting for less than one per cent of the world’s production. Yet they are the only diamonds deemed good enough by Rolex to adorn its jeweled masterpieces, such as the new Oyster Perpetual Datejust Pearlmaster 34,

When Wilsdorf first created the company in 1905, little did he know that more than 100 years later, ROLEX would be a global brand synonymous with action, elegance and design. A true luxury lifestyle brand.